The Instant Information Generation : Why Sports Apps Have Blossomed

April 29, 2016

If it's not instant, we don't care. That's the attitude most modern internet fiends now have when it comes to information of all shapes and sizes. Whether it's the weather, the latest gossip or news from a particular industry, everything we consume in digital form now has to be easy to access and even easier to digest.

Fortunately, technology has responded as it always does and made it easier for us to access to the latest information in an instant. According to Statista, Google Play has 1.6 million apps and many of these are now designed to bring us news and headlines as they emerge.

Sports Apps on the Up


"Soccer Stadium" (CC BY 2.0) by  martha_chapa95 

Channelling further into the specifics of the app world, sports apps have experienced a boom in the last few years. As outlined by, 2014 saw activity in the sports app sector increase by 210% in a single year. In fact, as of 2016 AppBrain has calculated that Google Play offers 54,986 news apps and a further 43,719 sports apps.

Essentially, if you want instant access to the latest sporting news, there is now an Android app for it. In fact, virtually all areas of the industry are now covered by an app. For example, if you want the latest results and statistics you can download the Sky Sports Score Centre app. Free to access, this app allows you to customise the homepage based on your favourite football team, check out the latest scores and even get live text commentary from the UK's top games.

Taking this idea of instant access to live stats and odds a step further is bet365. Taking the popularity of sports apps and applying it to its own business model, bet385 has created a fully optimised mobile news hub that breaks down the latest events and action from around the world.

With a few simple touches of their screen, a user can get Premier League updates, live streaming and tips and predictions from industry experts. Moreover, and the main reason for offering an instant news service, bet365's news hub also gives punters access to the latest betting odds. By offering a daily stream of news, bet365 customers can move across into the betting arena and actually make use of their newfound knowledge.

Platform-to-Platform Progression


"Nexus 7 App Icon Grid" (CC BY 2.0) by  ashkyd 

In fact, this ability to move from platform-to-platform is the most important aspect of the tech revolution for sports fans. Having instant access to information is great, but it's almost useless if that's where it stops. For example, you could read about the latest injury scare at Manchester United, but if you aren't able to see the effect of this scare in action then it won't impress you that much.

Taking this idea a step further, if you read a new story that gets you fired up for the next Premier League game and you want to watch it live, what do you do?

Well, if you're an Android user you can download StubHub and look for tickets in your local area. This connection between information, accessibility and options is the reason sports app activity has boomed in the last year.

From instant access to headlines and betting odds to mobile streams and ticket outlets, we can now get intimate access to sports of all sorts through our Android devices and that's why the genre is now an integral part of our mobile lives.

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